Cookies Policy

Last update April 20th, 2020

1. Premise: The website (the “Website”) managed by Optifashion LLC, with registered office in Executive Towers - Aspect Tower, Office 2902, Business Bay, Dubai, UAE uses cookies to make your navigation easier, faster and more intuitive and to improve the operation of the Website. What are cookies? They are small text files sent from the website to the user’s computer, where they are stored and sent back to the website the next time the same user visits it. Cookies are used for different purposes: to run computer authentications, monitor sessions, save information concerning specific configurations concerning the users accessing the server, store preferences etc. Types of cookies: Cookies may be first or third party, where “first party” refers to the cookies which carry the Website domain, while “third party" cookies are those relating to external domains. So-called “third party” cookies, on the other hand, are set by websites other than the one the user is visiting. This is because every website may contain elements (images, maps, sounds, specific links to web pages of other domains, etc.) which reside on servers other than those hosting the website visited.

2. Nature of the cookies Concerning the nature of the cookies, there are different types, they may be technical or profiling cookies. 2.1. Technical cookies are those used solely for the “transmission of a communication on an electronic communication network or where strictly necessary to the supplier of a company service of the information explicitly requested by the subscriber or user to deliver this service". These cookies are used for navigation and to provide the services requested by the users. They are not used for any other purposes and are usually installed directly by the website owner. Without recourse to these cookies, some operations may not be possible, or would be more complicated and/or less secure. They may be divided into:
(i) navigation or session cookies, which ensure the normal navigation and use of the website (allowing, for example, purchases or authentication to access reserved areas); they are necessary for the correct operation of the website;
(ii) analytical cookies, which are considered technical cookies where used directly by the website manager to collect information, in aggregated form, on the number of users and how they visit the website, in order to improve the website performance;
(iii) function cookies, which allow the user to navigate according to a series of selected criteria (for example, language, the products selected for purchase) in order to improve the services provides. To install these cookies no prior consent of the users is required (see more information in paragraph 4. Cookie management).

2.2. Profiling cookies. These cookies are used to track users navigating on the Internet and create profiles concerning their tastes, habits, choices etc. These cookies are used to send advertising messages to the users' terminal in line with the preferences indicated by the users while navigating on-line. The consent of the party concerned is required for the use of profiling cookies. The user may authorise or deny consent to the installation of cookies in the options provided in the next section, “Cookie management". For third party cookies, the website has no direct control over the single cookies (and cannot directly install them or delete them). You can in any case manage these cookies through the browser settings (see the instructions below), or the websites, indicated in the section on “Cookie management”. Users are therefore invited to check on the third party website indicated below.

3. Cookies installed on the Website. The cookies present on this Website are listed below. Third party cookies have a link to the privacy policy of the relative external supplier, where it is possible to find a detailed description of the single cookies and how they are treated

3.1. System cookies present on the Website: the Website uses cookies to guarantee a better navigation experience for users; these cookies are indispensable for the correct operation of the website. 3.2. The full updated list of the system cookie used in our platform is present on the following link

3.3. You can disable some of these cookies from the browser, following the instructions in paragraph 4 of this document, but you will compromise your experience on the website and we will not be able to respond for any malfunctions.

Table 1: Cookies of the Web Site
GUEST-VIEWAllows guests to edit their orders
COMPAREThe items that you have in the Compare Products list
CARTThe association with your shopping cart
CATEGORY_INFOAllows pages to be displayed more quickly
CUSTOMERAn encrypted version of your customer id
CUSTOMER_AUTHAn indicator if you are signed into the store
CUSTOMER_INFOAn encrypted version of the customer group you belong to
CUSTOMER_SEGMENT_IDSStores your Customer Segment ID
EXTERNAL_NO_CACHEA flag that, indicates whether caching is on or off
FRONTENDYour session ID on the server
LAST_CATEGORYThe last category you visited
LAST_PRODUCTThe last product you looked at
NEWMESSAGEIndicates whether a new message has been received
NO_CACHEIndicates whether it is allowed to use cache
PERSISTENT_SHOPPING_CARTA link to information about your cart and viewing history if you have asked the site
RECENTLYCOMPAREDThe items you recently compared
STFInformation on products you emailed to friends
STOREThe store view or language you have selected
USER_ALLOWED_SAVE_COOKIEIndicates whether a customer authorized cookies
VIEWED_PRODUCT_IDSThe products that you recently looked at
WISHLIST_CNTThe number of items in your wish list

3.4. Third party cookies. The Website may allow the use of third party cookies which could gather information on the user's movements on the Internet. Third party cookies are not under our control and therefore, for more information on how the Third Party uses the cookies, you are advised to visit the third party website listed in the following table

Table 2: Cookies of Third Parties
Google Analytics Google Analytics is an analysis tool owned by Google which uses cookies (performance cookies) to gather anonymous navigation data in order to examine the use of the website and provide other information, including the number of visitors and the pages visited. Google may also transfer this information to third parties where so required by law or to third parties who process this information on behalf of Google. Google Analytics cookies can also be used to show more pertinent results in the Google properties (such as searches on Google). Google will not associate the IP address to any other data in the possession of Google. The data transmitted to Google is stored on the Google servers in the United States. Users may selectively disable the actions of Google Analytics by installing on their own browser the specific component provided by Google (opt out).
To disable the collection of data by Google Analytics, refer to the following link: For more information on the use and processing of data by social Google, please refer to their information at the following internet address:

4. How to disable/delete cookies in the browser settings 4.1. (i) Google Chrome; (ii) Mozilla Firefox; (iii) Apple Safari; (iv) Microsoft Windows Explorer; (v) Opera.

4.2. If the browser used is not included in the above list, it is possible to visit the web support pages of the supplier of the browser, which can also be reached using a search engine.