About us


We started Optifashion in the early 80’s. At the time we were a small Italian company with the idea to connect the Eyewear world with the Fashion industry, something that didn’t exist 40 years ago. We started this journey with the intention of making a difference and, following our idea, which became our vision, we secured licensing agreements with fashion houses for the production and distribution of Italian branded eyewear such us Missoni, Laura Biagiotti, Ferre’ and later on also Gucci.

Thanks to the support of the world leading eyewear company, Safilo, that had seen in us a great potential, in early 2000 we made our first steps in the Gulf Region where we continue to build connections between the eyewear industry and fashion brands.

After many years of growth and achievements, the new century almost marked the end of our journey. The 2008 world financial crisis was bringing down the economy, many stores were closing and no one around us seemed to believe that we were strong enough to make it through.

Confident in our abilities and without losing our vision, we did not only get back on our feet, we reinvented ourselves and we became an independent retail brand.

Today, Optifashion set up partnerships with top luxury and fashion brands in the world such as Dior, Fendi, Chloe, Chopard, Hublot, Cartier, Maybach as well as top independents such as Matsuda, Blackfin, Cutler and Gross, Chrome Hearts and obviously the most popular brands like Carrera, Police and Ray Ban. Today in Optifashion you can find the finest and widest eyewear selection.

You can visit us either in our award-winning boutiques across the GCC or through our online platform to find your way to #lookunique.