Giorgio Armani

Who is Giorgio Armani? Giorgio Armani, the founder of the Italian luxury brand that has his name, is one of the most influential fashion designers in the world. He was born in Piacenza, Italy, in 1934. Subsequently his family moved to Milan, where Armani discovered his passion for fashion and he made the decision to make a career out of it. Giorgio Armani founded his brand in 1975 and today he deals with clothing and other fashion products such as accessories, perfumes, cosmetics, eyewear, and bags. Furthermore Giorgio Armani has created a chain of luxury hotels, resorts, restaurants and a nightclub. The iconic designs. Over the years Giorgio Armani has created some iconic pieces that are still very fashionable because they never went out of style. One of the Italian designer’s biggest innovations was the deconstructed suits. He changed the traditional men’s suit to make it more comfortable but still very elegant. Giorgio Armani also transformed women’s wear by introducing elegant pantsuits that were something innovative in the 1960s. However the most iconic piece from Giorgio Armani’s early period is the Armani jacket that is still a masterpiece of his collections. The actress Diane Keaton wore the Armani jacket at the Oscars in 1978 and since then this design continues to be popular. To reach awareness among American customers, Giorgio Armani worked on several promotional campaigns and created partnerships with Hollywood, designing costumes for actors to wear in movies. The first American to dress in Armani clothing was actor Richard Gere in the 1980 movie American Gigolo. After that, Armani designed costumes for over a hundred films such as The Untouchables (1987), Batman (1989), and Pulp Fiction (1989). Many movie stars and celebrities started to wear the Armani designs on the red carpet and in 1990 Golden Globes Julia Roberts wore an Armani suit making that piece iconic. Giorgio Armani eyewear In 1988, Armani signed a partnership with Luxottica to launch an eyewear collection. Since then Giorgio Armani eyewear has always designed different models that stand out for their elegance and authenticity. Giorgio Armani sunglasses and optical frames are classic pieces with refined and modern details that have the artist signature. For example, this sunglasses mask is a very simple and classic design with a touch of innovation. Giorgio Armani eyewear style is minimal and characterized by fine frames and thin lines that make them very light and comfortable. Giorgio Armani eyewear is made in Italy and it follows high quality standards and a deep attention to details. The materials used are mainly acetate and metal, and the combination of both creates very sophisticated designs. On our website Optifashion.com you can discover many models designed by Giorgio Armani and choose your favorite one.